Southern Seminary launches Albert Mohler app, redesigns Mohler’s website

Communications Staff — October 27, 2015

Southern Seminary recently launched the free Albert Mohler app and redesigned AlbertMohler.com, which has seen record traffic to the seminary president's essays and podcasts.
Southern Seminary recently launched the free Albert Mohler app and redesigned AlbertMohler.com, which has seen record traffic to the seminary president’s essays and podcasts.

LOUISVILLE, Ky. (SBTS) — The Southern Baptist Theological Seminary launched a new mobile app and redesigned website for R. Albert Mohler Jr., offering users more convenient ways to engage with the evangelical leader’s content.

In the past year, more than 1.6 million people visited AlbertMohler.com for the seminary president’s essays, his daily podcast “The Briefing,” and “Thinking In Public” conversations, resulting in 6.4 million pageviews.

In the past year, more than 1.6 million people visited AlbertMohler.com, which recently launched a new design offering more accessibility for mobile users.
In the past year, more than 1.6 million people visited AlbertMohler.com, which recently launched a new design offering more accessibility for mobile users.

The growth in traffic to Mohler’s website demonstrates his resources are “trusted sources for Christian worldview analysis,” said Steve Watters, vice president of communications at Southern Seminary, who oversaw the website and app development. The new design offers more accessibility for mobile users, which made up more than half of the visits to the site, a trend not fully realized when the website adopted its previous look in 2012.

With the retooled design, users can now listen to and share individual segments of “The Briefing” rather than accessing a single audio file of the daily podcast. The app and website also feature a “News to Watch” section aggregating noteworthy articles illustrating various worldview issues.

The Albert Mohler app and redesigned website allow users to listen to and share individual segments of "The Briefing" podcast.
The Albert Mohler app and redesigned website allow users to listen to and share individual segments of “The Briefing” podcast.

“The Albert Mohler app offers the ideal mobile experience for engaging with The Briefing and Dr. Mohler’s articles,” Watters said. “It’s our hope that pastors, professionals, students, moms, and more will look to this app as a regular source for timely Christian worldview analysis.”

Mohler began “The Briefing” in fall 2010 after six years of hosting The Albert Mohler Program, a nationally syndicated radio show. The daily podcast examines current events from a Christian worldview, with each episode running 15 to 20 minutes.

Mohler’s essays, which he began posting on his website in January 2004, examine cultural and theological issues at greater length than in his podcast. His blog is ranked No. 2 in NewsMax’s list of the top 75 religion bloggers and No. 4 in Church Relevance’s annual ranking of the top 300 Christian blogs.

The free Albert Mohler app is now available in the App Store (Apple only), coinciding with the Oct. 27 release of his new book We Cannot Be Silent (Thomas Nelson 2015, $24.99). To see the redesigned website, visit AlbertMohler.com.

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