The employee in this position will have the following essential job functions:

• Build and maintain systems for collecting, analyzing, and reporting marketing data;
• Perform detailed data exploration and validation from a variety of sources;
• Build reports and dashboards that provide insights into performance relative to KPIs, monitor the effectiveness of digital campaigns, and increase ability to make timely strategic decisions;
• Develop new insights that inform strategic decisions and help us continue to improve the effectiveness of digital marketing campaigns;
• Assist in building digital marketing campaigns;
• Create predictive models aimed at better identifying target audience members and improving the effectiveness of marketing campaigns;
• Ensure the accuracy/integrity of data through validation, testing, and routine data audits;

Performs other duties as may be assigned by supervisor.