SBTS Campus

Marketing Director

Communications

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JOB QUALIFICATIONS

• Business or marketing-related degree or equivalent professional qualification.
• Experience in all aspects of developing and maintaining marketing strategies.
• Technical marketing skills.
• Proven experience in customer and market research.
• Relevant product and industry knowledge.
• Experience with relevant software applications.
• Higher education marketing experience preferred.
• Awareness of SBC and broader evangelical constituencies.
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JOB FUNCTIONS

The employee in this position will have the following essential job functions:

  • Develop core messaging campaigns for Southern Seminary and Boyce College
  • Create and execute a marketing plan for SBTS (paid placement, website, SEO, content marketing, social media, and PR)
  • Provide leadership to strategic brand management in collaboration with the communications team and the senior executive leadership team
  • Develop audience/segment marketing strategies for Enrollment Management and Institutional Advancement
  • Provide a structure of priority for all marketing initiatives used to manage and facilitate requests from different departments with SBTS
  • Collect qualitative research and quantitative data and discern marketing insights
  • Report on marketing measures for reach, engagement and conversion that provides detailed analysis of outcomes
  • Oversee digital marketing efforts including lead generation and lead nurturing campaigns
  • Identify and implement relevant infrastructure for implementing marketing strategy
  • Connect the dots from core content properties (magazine, news.sbts.edu, journals, Southern Equip, etc.) to audience goals
  • Cultivate key partnerships (with SBC, TGC, T4G, etc.)
  • Plan media budget and negotiate rates with primary advertising partners that wisely stewards seminary resources

Perform other duties as may be assigned by supervisor.

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