The other day, while at a conference, a colleague and I were headed to a theater in Chicago to see the film “Lincoln.” I jokingly posted on social media that he was insisting on seeing the latest “Twilight” film, and was surprised when Honest Abe wasn’t all fanged and sparkly on the screen. The reason this was a joke, of course, was because “Twilight” in our culture is largely marketed to adolescent girls.
And, sure enough, at the theater, there were lots of adolescent girls lined up to see the latest in the “Twilight” series. In fact, the “Breaking Dawn Part 2″ film was the top-grossing movie in America last weekend, as expected. The vampire romance series, in both book and movie genres, reaches its demographic effectively.
As I thought about all of those girls lined up to watch this movie, I remembered a commenter several years ago who posted on this site to this interesting article from Wired magazine about unfortunate lessons girls learn from the New Moon film (then just released, and just as popular) and the rest of the Twilight books and movies.
Read the rest at RussellMoore.com
Russell Moore
November 29, 2012
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